Atherstone, Warwickshire — By Appointment Only

Where Passion Meets Perfection

Premium independent automotive detailing studio with over 15 years of experience. Paint correction, ceramic coatings, PPF & more — each job treated as if it were our own.

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★★★★★
5.0 from 167 Google Reviews
✦ Check Studio Availability · 2026/2027 Vehicle Consultations
📞 Direct Call: 07756 392332 →
★ 5/5 Google Rating · 167 Reviews
✦ 15+ Years Experience
◈ £2M Public Liability Insured
◉ 1,400ft² Heated, Secure Studio
◆ Independent — Unbiased Products
0+
5-Star Reviews
0+
Years Experience
0ft²
Heated Studio
£0M
Liability Insured
Porsche ✦ BMW ✦ Mercedes-Benz ✦ Audi ✦ Lamborghini ✦ Ferrari ✦ McLaren ✦ Land Rover ✦ Bentley ✦ Range Rover ✦ Jaguar ✦ Maserati ✦ Porsche ✦ BMW ✦ Mercedes-Benz ✦ Audi ✦ Lamborghini ✦ Ferrari ✦ McLaren ✦ Land Rover ✦ Bentley ✦ Range Rover ✦ Jaguar ✦ Maserati ✦
About the Studio

Precision detailing
you can trust

Detailed by Dale is an independent, appointment-only automotive detailing studio operated by Dale Payne — a passionate perfectionist with over 15 years of full-time experience in the automotive paint industry.

Based in our 1,400 sq ft heated and CCTV-secured facility in Atherstone, Warwickshire, every vehicle we work on receives our complete focus. Being independent means we're free to select the best-performing products for your specific vehicle — not whatever a brand tells us to use.

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Independent Studio

Not tied to any single brand — we select what works best for your vehicle.

Bespoke Service

Every job is assessed individually. No one-size-fits-all packages.

Fully Transparent

Regular progress updates and photos throughout your vehicle's treatment.

Secure Facility

24hr CCTV, heated studio — your car is in safe hands at all times.

Official Warranties

Ceramic Pro Warranty Packages

Alongside our regular ceramic treatments, we offer higher grades of multi-layered ceramic protection for daily drivers, cherished cars, and supercars — backed by official warranties from 2 years up to Lifetime.

2-Year Warranty

Ceramic Pro Bronze

From £450

Affordable ceramic protection lasting up to 2 years. Ideal for owners who change cars regularly.

  • 1 Layer of Ceramic Pro Light on wheel faces
  • 2 Layers of Ceramic Pro Rain on windshield
  • Single-stage machine polish & ceramic primer
  • 2-Year Manufacturer Warranty
Enquire Bronze
5-Year Warranty

Ceramic Pro Silver

From £650

Perfect for daily drivers wanting robust, all-weather defense and easy maintenance at an accessible price point.

  • 1 Layer of Ceramic Pro 9H Glass Shield
  • 1 Layer of Ceramic Pro Wheel & Caliper protection
  • 2 Layers of Ceramic Pro Rain on windshield
  • 5-Year Manufacturer Warranty
Enquire Silver
Most Popular
7-Year Warranty

Ceramic Pro Gold

From £1,100

Designed for daily driven cherished vehicles, offering years of maintenance-free gloss and ceramic protection.

  • 4 Layers of Ceramic Pro 9H Glass Shield
  • 1 Layer of Ceramic Pro Light gloss finish
  • 1 Layer of Ceramic Pro Wheel & Caliper protection
  • 2 Layers of Ceramic Pro Rain on windshield
  • 7-Year Manufacturer Warranty
Enquire Gold
Lifetime Warranty

Ceramic Pro Diamond

From £2,395

Our flagship ultimate package — maximum multi-layered ceramic armor for high-value supercars and treasured collections.

  • 8 Layers of Ceramic Pro 9H Glass Shield
  • 2 Layers of Ceramic Pro Light
  • 2 Layers of Ceramic Pro Wheel & Caliper protection
  • 2 Layers of Ceramic Pro Rain on ALL windows
  • Official Lifetime Warranty
Enquire Diamond

*All ceramic packages require machine polishing and ceramic primer preparation prior to application. Prices shown are starting guides evaluated on a car-by-car basis.

What We Offer

Comprehensive Care
for Every Vehicle

From daily drivers to modern supercars and cherished classics — every vehicle receives the same meticulous attention to detail.

Ceramic Coatings by Detailed by Dale
Protection From £299

Ceramic Coatings

Long-lasting nano-ceramic protection chemically bonded to paintwork — repelling water, dirt, UV radiation and road fallout.

  • Up to 7-year warranty protection
  • Machine polish prep included
  • Extreme hydrophobic finish
Explore Ceramic Packages
Paint Correction Machine Polishing
Restoration POA / Bespoke

Paint Correction

Multi-stage machine polishing to eradicate swirl marks, scratches, buffer trails and oxidation — restoring true mirror clarity.

  • Single & multi-stage correction
  • Up to 95%+ swirl defect removal
  • True paint leveling — zero fillers
Explore Correction Packages
New Car Protection in Studio
Most Popular
Turnkey Detail From £399

New Car Protection

The definitive package for brand-new vehicles. Eradicating transit defects and locking in flawless gloss with ceramic protection from day one.

  • Full chemical decontamination & prep
  • Single-stage gloss enhancement polish
  • Multi-year ceramic coating shield
Explore New Car Package
Paint Protection Film PPF
Physical Armor POA / Bespoke

Paint Protection Film

Optically clear self-healing polyurethane film. The ultimate physical defense against stone chips, scratches, road grit and parking scuffs.

  • Self-healing heat activation film
  • Full front or custom bespoke coverage
  • Virtually invisible gloss protection
Explore PPF Options
Interior Detailing & Leather Care
Cabin Luxury POA / Bespoke

Interior Detailing

Comprehensive cabin rejuvenation featuring deep steam extraction, delicate leather conditioning, and anti-stain fabric protection.

  • pH-neutral leather feeding & matte finish
  • Deep fabric & Alcantara sanitisation
  • Engine bay detail included
Explore Interior Care
Maintenance & Wheel Detailing
Preservation From £125

Maintenance & Seasonal

Dedicated upkeep programs to keep protected vehicles in peak condition, plus seasonal winter prep and wheel refurbishment.

  • Safe two-bucket maintenance details
  • Winter salt protection packages
  • Alloy wheel & caliper protection
Explore Maintenance Plans
View All Services & Pricing
Why Choose Us

The Midlands' Most Trusted
Detailing Studio

5.0 Star Rated on Google

“Hundreds of detailers out there of all differing levels of quality and experience — if you live in the Midlands, Dale is without a shadow of doubt the best.”

DM
David M.
Verified Google Review
15+ Years Expertise
1.4k Sq Ft Studio
100% 5-Star Reviews
Read All Customer Reviews
01 / Freedom

Genuinely Independent

Not tied to any manufacturer quotas. We independently research, test and select the finest chemistry specifically suited for your vehicle's paint.

02 / Mastery

15+ Years Paint Chemistry

Dale's background comes from the automotive paint manufacturing industry, giving us scientific mastery over paint depth, clear coats, and ceramic bonding.

03 / Honesty

Direct 1-on-1 Updates

No middle-men or hurried handovers. You deal directly with Dale, receiving detailed photo updates throughout the process and honest aftercare advice.

04 / Standard

Obsessive Perfection

Every car receives our complete single-vehicle focus in a climate-controlled bay. Dale routinely fixes small defects outside the job scope simply because he cares.

Four-Stage Precision

The Detailed by Dale
Studio Process

Every commission is treated as a bespoke project. We take the time required to achieve true optical perfection without compromising your clear coat.

01 / Diagnostics

Enquiry & Paint Audit

We inspect your vehicle in person under high-CRI lighting, taking ultrasonic depth readings across every panel to calculate clear-coat parameters.

Ultrasonic Depth Profiling
02 / Preparation

Decontamination & Masking

Multi-stage snow foam wash, chemical fallout dissolving, and clay bar decontamination. All sensitive rubber seals, badges, and trims are safely masked.

100% Non-Abrasive Prep
03 / Craftsmanship

Multi-Stage Correction

Using Rupes BigFoot polishers, Dale systematically cuts and refines your clear coat, permanently eliminating swirls and haze to restore pure optical clarity.

Up to 98% Defect Removal
04 / Protection

Ceramic Curing & Handover

Certified Gyeon ceramic coatings or PPF applied and infrared heat-cured in our climate bay. Complete handover walkthrough with photo log and aftercare advice.

Infrared Heat Cured
Private Single-Vehicle Studio Policy Only one car is admitted and worked on at any given time for undivided attention and maximum security.
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What Customers Say

167 customers.
Every one a 5-star review.

★★★★★
"If you are looking for a veteran who not only understands every aspect of true auto detailing but also goes above and beyond to deliver top class results, look no further. Dale definitely falls into that category as the real deal."
A
Andrew B.
Mercedes C63S — Post-Winter TLC & PPF
★★★★★
"Hundreds of detailers out there of all differing levels of quality and experience — if you live in the Midlands he is without a shadow of doubt the best. He has worked on my cars for the last ten years delivering perfection every time."
B
Bigeyd
Audi RS4 — Paint Correction & PPF
★★★★★
"Although it was a brand new car, when I picked it up it looked better than it would have done straight from the factory! Not only is Dale passionate about his work, he's also a lovely guy and nothing is too much trouble."
M
Mark S.
New Car Ceramic Protection
★★★★★
"Absolutely thrilled with the results. I had a 7-year ceramic coating and front-end PPF applied and the car looks incredible. Finish is flawless and the attention to detail really shows. Would 100% recommend Dale to anyone."
O
Oliver W.
Ceramic Coating & Front-End PPF
★★★★★
"I had my 1998 BMW Z3 detailed by Dale and what a fantastic job he did! For a car that's 26 years old, she honestly looks newer than the day she rolled out of the factory. Not only is Dale incredible at what he does, but he's also one of the friendliest people you could ever meet."
N
Naomi A.
1998 BMW Z3 — Full Detail
Read All 167 Reviews
Mastery in Motion

Proven Results From
Our Midlands Studio

Authentic multi-stage paint corrections, certified ceramic coatings, and concours preservation completed inside our climate-controlled bay.

Multi-Stage Correction + Ceramic 1989 Porsche 911 930 Turbo detailing by Detailed by Dale

1989 Porsche 911 (930) Turbo

Grand Prix White · Single-Stage Lacquer Revival
36h
Studio Time
98%
Defects Cut
9H
Ceramic Base

Factory single-stage paintwork fully revived. Heavy swirl marks, holograms, and decades of oxidation eliminated under Scangrip inspection, sealed with certified Gyeon Infinite.

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Major Enhancement + Syncro BMW M3 E92 Mineral White paint correction by Detailed by Dale

BMW M3 Competition (E92)

Mineral White Metallic · Carbon Roof Refinement
24h
Studio Time
95%
Clarity Restored
3-Yr
Dual-Layer

Multi-stage machine refinement eliminating severe buffer trails and wash marring across pearl paint. The exposed carbon fiber roof was polished to flawless optical clarity and ceramic protected.

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Concours Preservation + PPF Porsche 964 Classic Black paint preservation by Detailed by Dale

Porsche 911 (964) Carrera 2

Classic Black · Air-Cooled Heritage Preservation
40h
Studio Time
100%
Paint Preserved
PPF
Self-Healing

Ultrasonic clear-coat depth profiling across sensitive classic panels. Precision micro-marring correction followed by custom edge-wrapped paint protection film on all vulnerable forward surfaces.

View Full Transformation
Have a specific vehicle or project in mind? Discuss bespoke correction stages, paint depths, and protection longevity with Dale.
Discuss Your Vehicle View Studio Gallery
Ready to Transform Your Vehicle?

YOUR CAR DESERVES
THE VERY BEST.

Book a consultation today — Atherstone, Warwickshire. By appointment only.

Book a Consultation 07756 392332
Mon–Fri: 9am–5pm · Saturday: 8am–2pm · By Appointment Only
The Facility

The Workshop

Our dedicated 1,400 sq ft Atherstone studio is purpose-built from the ground up for high-precision paint correction, ceramic coatings, and paint protection film.

Detailed by Dale 1,400 sq ft automotive detailing workshop in Atherstone featuring hexagonal honeycomb LED inspection lights, black illuminated logo wall, and high-gloss epoxy flooring
✦ 1,400 Sq Ft Heated Studio
Pavilions, Abeles Way, Atherstone · CV9 2QX
Appointment Only
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Climate-Controlled Environment

Regulated temperature & humidity year-round for optimal ceramic coating bonding, curing, and film adhesion.

Hexagonal Inspection Lighting

Specialist multi-angle daylight-balanced LED arrays revealing micro-swirls, holograms, and paint defects invisible under regular lights.

Clinical Clean-Room Bay

Sealed epoxy resin flooring and dust-filtered air containment preventing airborne contamination during correction and coating.

24/7 Monitored Security & CCTV

Round-the-clock recorded CCTV, monitored alarm systems, and full £2M specialist insurance coverage in a secure facility.

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